Found 16 blog entries about Integrity.

Two businessmen standing side by side

Not every licensed real estate broker is a REALTOR®.

A real estate professional can only call themselves a REALTOR® if they belong to the National Association of REALTORS® (NAR), one of the the largest and oldest profession trade groups in the US.

When they join NAR, the REALTOR® commits to being held to a higher ethical standard and must adhere to a strict Code of Ethics. First established in 1913, the REALTOR® Code of Ethics was the precursor to state licensing and is enforced by the local or state REALTOR® associations, like the Greater Albuquerque Association of REALTORS® or the REALTOR® Association of New Mexico.

Qualified Brokers vs. Associate Brokers

Here in New Mexico, some REALTORS® are associate brokers, while others are

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House number 10

  1. Establishing ethical standards for real estate practitioners was the reason for organizing the National Association REALTORS® (NAR).
  2. The Code of Ethics—adopted in 1913—was one of the first codifications of ethical duties adopted by any business group and was modeled on ethical codes of physicians, engineers, and lawyers.
  3. The Code was the precursor to state license laws.
  4. The Code embodies the "Golden Rule."
  5. The Code ensures that consumers are served by requiring REALTORS® to cooperate with each other in furthering their clients’ best interests.
  6. The Code demands respect for others’ exclusive relationships with clients.
  7. The Code keeps disputes out of court and between members "in the family" by requiring them to arbitrate.
  8. The
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Articles 15 - 17 establish that a REALTOR® has specific duties to their fellow REALTORS® to be Positive, Respectful and Honest!


  • Not interfere with other REALTORS® business relationships.
  • Be kind to others and won’t say untruthful things about others.
  • First utilize the alternative dispute resolution process available (Arbitration / Mediation) in order to keep ‘in house’ disputes out of the courtroom.

These codes allow REALTORS® to focus more on the client’s best interest than fighting competition.

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Group applauding

Articles 10 - 14 of The Code establish that a REALTOR® has specific duties to the Public to provide Equality, Expertise and Honesty!


  • Provide equal service to everyone, no discrimination allowed.
  • Be competent & knowledgeable at their job and if they aren’t, will disclose that to you and seek expert advice as needed.
  • Communicate truthfully when advertising or marketing.
  • Act as Real Estate professionals, not Attorneys.
  • Cooperate and participate in Code Enforcement.

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Code of Ethics blocks

Articles 1 – 9, establish that a REALTOR® has specific DUTIES to their clients and customers to Protect, Promote and be Honest!


  • Be your advocate, be honest & loyal and will honor confidentiality.
  • Avoid exaggerating, misrepresenting or concealing known facts.
  • Get along with other real estate professionals to ensure that you and the property are protected.
  • Avoid side deals for compensation without your informed consent.
  • Disclose in writing if they own or have a personal interest in the property.
  • Not work on a deal where there could be a conflict of interest unless they have disclosed the conflict in writing.
  • Keep your funds ($) in escrow and not commingle monies.
  • Will put transactional details in writing &
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couple shakes hands with their REALTOR®

by REALTOR® Magazine

REALTORS® aren’t just brokers. They’re professional members of the National Association of REALTORS® and subscribe to its strict code of ethics.

This is the REALTOR® difference for home buyers and sellers:

Your expert guide. Selling a home usually requires dozens of forms, reports, disclosures, and other technical documents. A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes. Also, there’s a lot of jargon involved, so you want to work with a professional who can speak the language.

Objective information and opinions. REALTORS® can provide local information on utilities, zoning, schools, and more. They also have objective information about each property. REALTORs® can use

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